Will ChatGPT Replace Wedding Blogging?
All of a sudden it seems that ChatGPT is everywhere. While AI and chatbots have been around for some time now, none have been as game-changing or promised quite so much as ChatGPT.
This new chatbot can do it all – from crafting beautiful poetry to sharing delicious recipes, solving advanced math problems, or writing complex computer code. It can even tackle bigger tasks like creating a full marketing plan or researching an entire assignment. In fact, ChatGPT is so intelligent that it just passed the final exam for Wharton Business School’s MBA program.
So with all of this (artificial) intelligence on board, surely ChatGPT can write a few blog posts for your wedding website?
There is a bigger question, however. And the answer could completely disrupt the way we do business.
Will blogging for your business still be necessary?
There are actually two parts to this question.
First of all, there is the tantalizing prospect of never having to write another blog post again. Blogging is a task that many wedding professionals avoid like the plague. It’s time-consuming, they don’t know what to blog about, and figuring out how to actually rank it on Google is a mystery to most. So many would be wondering if they can just simply hand the task of blogging off to a chatbot. Will it really be possible to just sit back, relax, and let AI handle it?
But there is a second question.
Will your customers even bother to search on Google when they can simply consult ChatGPT about their wedding plans?
What is ChatGPT?
First things first, what actually is ChatGPT? Well, according to ChatGPT itself;
I am ChatGPT, a computer program designed to talk to people and answer their questions. I am a type of artificial intelligence that has been trained on a massive dataset of text from the internet and other sources, allowing me to generate human-like responses to natural language inputs. This means that I can understand and interpret language like a human would and use my knowledge to provide informative and engaging responses to a wide range of questions and topics.
Can ChatGPT Plan A Wedding?
I decided to put the chatbot to the test with a fairly common question that a newly engaged person might ask – “what are some good locations to have a destination wedding?”
A few seconds later, the chatbot replied;
There are many beautiful locations around the world that are popular for destination weddings. Here are some suggestions:
1. Hawaii: Hawaii is a popular destination for weddings due to its natural beauty, tropical climate, and relaxed vibe. There are plenty of stunning beaches, waterfalls, and gardens to choose from.
2. Italy: Italy is known for its romantic cities, picturesque countryside, and delicious food. Popular wedding locations include Tuscany, the Amalfi Coast, and Venice.
3. Bali, Indonesia: Bali is a tropical paradise with stunning beaches, lush jungles, and unique culture. It’s a popular destination for weddings because of its romantic atmosphere and variety of wedding venues.
4. Santorini, Greece: Santorini is a Greek island known for its stunning views of the Aegean Sea and its whitewashed buildings. It’s a popular wedding destination because of its romantic atmosphere and picturesque scenery.
5. Mexico: Mexico is a popular destination for weddings because of its beautiful beaches, warm climate, and rich culture. Popular wedding locations include Cancun, Cabo San Lucas, and Puerto Vallarta.
6. Fiji: Fiji is a South Pacific island nation known for its turquoise waters, sandy beaches, and lush forests. It’s a popular destination for weddings because of its natural beauty and relaxed atmosphere.
7. California wine country: California’s wine country is a popular destination for weddings because of its scenic vineyards, rolling hills, and mild climate. Popular wedding locations include Napa Valley, Sonoma County, and Santa Barbara.
These are just a few of the many locations that are popular for destination weddings. When choosing a location, it’s important to consider factors like budget, travel logistics, and the preferences of the couple and their guests.
At first glance, the answer was fairly impressive. Although I quickly had a sense that it was missing something.
1. It can’t show you pictures
First of all, there were no pictures. You can explain natural beauty to me until the cows come home, but I really need to see it before I agree with you. I want to see for myself how stunning that beach in Hawaii is, or how picturesque the countryside in Italy looks.
In an industry like weddings or travel, the visual element is incredibly important. That’s because wedding (and travel) businesses are selling an experience, so being able to communicate this via both text and images is absolutely key.
So I couldn’t help feeling that I’d hit a bit of a dead end, and my search would need to continue elsewhere (i.e. back over on Google). Because for now at least, ChatGPT can’t let you experience the beauty of a location, it can only tell you about it.
2. It’s hard to know if you can trust the advice
The second issue that bothered me was wondering exactly where ChatGPT was getting its information from. How does it know that Santorini has a “romantic atmosphere” or that Fiji is “relaxed”? In its own words, ChatGPT is trained on a “text from the internet and other sources”, but which websites and which sources is it quoting here? And more importantly, are they accurate?
If I run the same query in Google, the top result looks like this;
The top three results all come from highly respected wedding industry publications; Harpers Bazaar, The Knot and Brides. So instantly, I trust the information that’s being displayed to me, because I trust the source that it’s coming from. And even if I wasn’t already familiar with any one of these sites, I could click through to see that the information was comprehensive, I could see why the author had chosen the destinations that they recommended, and I could see which other respected people or websites they had consulted when making their recommendations.
And on a side note, I could see pictures, like this!
Source: Harpers Bazaar
Once again, ChatGPT failed to build this kind of trust with me, because I had no idea if it was quoting a reputable source. And once again, it may have given me a list of options to start with, but it certainly can’t take me any further down the path of choosing my wedding destination at this point.
3. Sometimes the answer is just plain wrong
I decided to try another common question that a newly engaged person might ask. Obviously, one of the biggest tasks when planning a wedding is finding the right vendors. So I asked the chatbot – “who are some excellent wedding photographers in Tokyo?”
A few seconds later, the chatbot replied with a list of ten “well-known and talented wedding photographers in Tokyo”. There were no contact details or links to their websites however, just a bullet-point list of names. So once again, I’d hit a dead end.
Undeterred, I headed back over to Google, and one by one, I copied and pasted their names and hit search to learn more about each and make my own assessment.
As it turned out, not one of the suggested photographers actually shot weddings.
What are the Limitations of ChatGPT?
As we’ve just seen above, ChatGPT can sometimes produce biased or even incorrect answers. In its own words;
ChatGPT is only as unbiased as the data it was trained on. If the training data contains biases or inaccuracies, the model may produce biased or inaccurate responses.
Another of its limitations is that it can only rehash the data and information that is already available. It cannot produce unique or original content. Again, in its own words;
While ChatGPT can understand and process language, it does not have real-world experience and cannot provide advice or insights that come from personal experience.
So, while it can do an excellent job of answering informational-style queries that don’t require any interpretation, ChatGPT cannot produce answers that offer a unique viewpoint or genuine experience.
Nor, as it seems, can it plan your clients’ weddings.
Will ChatGPT Replace Wedding Blogging?
In a word, no.
As we’ve seen above, ChatGPT might provide a starting point for couples looking to plan a wedding, but it can only take them a short distance down the road before they will need an alternative source of information. While many industries will be disrupted by ChatGPT, for the wedding industry at least, ChatGPT is not going to be the Google killer that some predict.
Google and other search engines like Bing will remain the primary vehicle for researching and planning a wedding online. And blogging regularly will remain one of the best ways for wedding professionals to get in front of this audience.
So if it can’t plan your clients’ weddings for them, can it at least write these blog posts for you?
Again, the answer is no.
But it can certainly help . . .
What Does the Post ChatGPT Future Hold?
Websites that fail to provide any real value to their audience or share a unique perspective will find it increasingly difficult to rank on Google and other search engines. To secure a spot on page one, you need to be creating high-quality content that is original, insightful, and provides genuine value to your readers.
ChatGPT simply can’t produce this for you. But it can help YOU to produce it.
It can brainstorm ideas for your next blog post, create an outline for your content, summarize your text into a conclusion, suggest a title, and much, much more. The secret lies in using the right prompts when you ask the chatbot a question. The quality of ChatGPT’s output depends entirely on the quality of the instructions that you provide it.
In fact, you’re about to hear the term ‘prompting’ a whole lot more. The art of creating effective prompts for chatbots is a brand-new skill set that seems to have emerged overnight. Those who can master it early on will have a distinct advantage over their competitors in this brand-new age of ChatGPT and AI.
What Should You Do Now?
As the world of AI continues to evolve at breakneck speed, it’s easy to feel overwhelmed by the constant change. But the truth is, your couples are still out there, getting engaged and searching for the perfect vendors to make their dream wedding a reality. And Google is still the ideal place to connect with them.
So keep blogging! Share your expertise. Answer your clients’ most common questions. Talk about the problems that you can solve for them. Know your audience and serve them with the most accurate, in-depth, and genuinely helpful content that you possibly can.
And get ChatGPT to help you do it!
Get Your Free Report – 3 ChatGPT Prompts for Wedding Blogging